One Of Australia's Best Selling Wines Comes To The UK

Throughout the summer [yellow tail], one of Australia’s best selling wine exports, is touring the country to say ‘hello!’ to UK consumers. With a simple, but pioneering philosophy ‘make wine that everyone can enjoy’ [yellow tail] has a host of exciting experiential activities, currently taking place in major cities and local towns, inviting consumers to hear more about [yellow tail]’s range of award winning wines.

Taking a quirky Aussie twist on an iconic British classic, [yellow tail] has created bright yellow phone boxes which can be found popping up on streets across the country to say a ‘big hello’ and encourage those that are new to the brand to become fans. The striking yellow phone boxes have already taken in the sights of London landmarks, travelled around Birmingham, popping up in places like the Bullring and are currently descending on those fun loving Scousers in Liverpool.

Arriving in surprising locations across the country, [yellow tail] is creating fun moments on high streets, supermarkets and at local events. [yellow tail] wine sip bars will be popping up in local Tesco supermarkets around the UK including Brighton, Oxford, and Cambridge giving shoppers the chance to enjoy a refreshing sip of the different varietals. There’s also a new website www.yellowtailwine.com/hello which is packed full of competitions, chat rooms and the latest [yellow tail] news.