Absolut Vodka Sponsors LGTB Movement

Absolut Vodka is widely recognised as one of the first consumer brands to embrace the lesbian and gay rights movements. Its adverts have appeared in LGBT media since 1981, and the company has long sponsored major gay events around the world. In Summer 2008, as the rainbow flag, the overarching symbol of the LGBT movement, turns 30, Absolut  joins the celebrations with their exciting new global initiative: ABSOLUT COLOURS.

Absolut Colours was introduced to the UK in May 2008, with the launch of a limited edition gift pack inspired by the rainbow flag. The classic shape of the Absolut bottle is enlivened with six brightly coloured bands, while the label text carries the following message on embracing diversity: “In an ABSOLUT World, everybody is encouraged to be who they are. The world is more colourful, diverse and respectful. Be proud of who you are and let your true colours shine. Absolut has been consumed by proud people since 1879.”

To celebrate the launch of the Absolut Colours gift pack and  Cocktail Collection, Absolut Vodka are planning a series of exciting events in the heart of London.

The  bottle is available exclusively through Selfridges (London, Birmingham and Manchester branches) from 19th May 2008. It will then be on sale through Vintage House (Old Compton Street, London) from late June 2008. More information about  Absolut Colours can be found at www.absolut.com/colour from 1 June, 2008.